A bit about Alan Sugar

For those of you who are unfamiliar with the author, Alan Sugar is the TV star of the UK reality show, ‘The Apprentice.’ If you are from the US, you also have the ‘The Apprentice,’ but it is headed up by Donald Trump.

As characters, I wouldn’t say that Alan Sugar and Donald Trump are anything alike. In my opinion, the only similarities between the two are the TV and the fact that they are both businessmen.

The book itself

This is a very large book! It is easily the largest book that I own and the largest book that I have ever read from cover to cover. We’re talking over 650 pages that are filled with pure content – no blank pages or title pages.

The book has three sections that contain photographic inserts, depicting images throughout Sugar’s life. Because the photos are printed on photographic paper, they give the book a much nicer feel, and the pictures are much more vibrant.

The reading

Overall, it’s an entertaining autobiography, and the size of the book is justified. Sugar doesn’t dwell over certain times of his life or on certain events, and the book moves along quite quickly. Simply put, the book is so large because so much has happened in Sugar’s life.

The book contains everything from Sugar’s childhood right up to the day that the book went to print. That includes his first experiences in business, growing his business, meeting his wife, some deals that worked and others that didn’t, his experience as chairman of a football club, and his role on ‘The Apprentice.’

And because this is an autobiography, the author’s character shines through on every page. Sugar is a very straight-talking guy, as the book’s title, ‘What You See Is What You Get,’ suggests.

There are no frills, no fluff, it’s Sugar’s version of his life, with his own thoughts and opinions. He really does tell you exactly what he thinks! At one point, the author is happy to point out that all estate agents are ‘tossers.’ It’s a very refreshing read!

Even though I read and review books, I can lose interest in books quite quickly. Considering that this book contains over 650 pages, it’s a testament to the book that it managed to keep me engaged for that long and that I managed to finish it.

However, there was one section of the book that I did almost phase-out. That was when Sugar was the chairman of the football club. I personally have no interest in football, and therefore I found that section somewhat boring. But that said, that era was a very big part of his life, and I know that there are many other readers who would be interested in that part of the book. It just didn’t appeal to me.


If you have any interest in the show ‘The Apprentice,’ or in Alan Sugar himself, or if you are interested in reading autobiographies from successful entrepreneurs, then I would recommend this book for you.

I know it’s a big read and a big-time commitment, but I do think that it’s worth it. The book is very entertaining, and you can learn a lot from the author’s experiences.

My review scores

With regard to my review scores, I would like to note the reasoning behind them.

I gave an 8 for Design & Layout. Although the font is ideal and the quality of the images help the book, I sometimes found the chapters to be very long. I dislike putting a book down mid-chapter, but I was forced to do that several times.

I gave a 5 for Readability. That is simply because of the size of the book. The actual content itself is easy to read, but it can be a very daunting read because the book is so big, and it also commands a larger commitment of time to complete.

Finally, I gave an 8 for Quality of Information. I enjoyed how straight to the point and refreshing this read was. However, even though Alan Sugar shares his experiences in business, you have to take your own lessons from them.

Have you read “What You See Is What You Get”?

This book review is my personal opinion and experience of “What You See Is What You Get.”

If you’ve read this book, share your thoughts in the comments section, and don’t forget to leave your own review in the box below. 

Roseanna x

Buy Books From Amazon

What You See Is What You Get


The full life story of Alan Sugar; the businessman, and star of the TV series ‘The Apprentice.’ This book is Alan Sugar’s version of events with no frills and no fluff. With over 650 pages, it's a big read and a big time commitment, but I do think that it’s worth it. The book is very entertaining, and you can learn a lot from the author’s experiences.

Product Review

Design & Layout 8
Readability 5
Quality of Information 8
Add Your Review

Your Review

Rate the product

Be the first one review on this article

What is your reaction?

Love it
Currently winging my way through life and putting most of it on the internet. This is my personal website where I share my business book reviews, my adventure tips and stories, and my general musings on life as a solo entrepreneur.

You may also like

Leave a reply

Your email address will not be published.