If you’re a subscriber to my YouTube channel (and if you’re not you can subscribe here) then you’ll know that on Fridays I release general book videos that feature some of my favorite books and recommend reads on various topics. (On Tuesdays I release a new book review.)
However, there are lots of books that seem to fade into the background and never get mentioned again after I have done their initial book review. Sometimes this is simply because I don’t recommend them, and other times it’s because they just don’t fit the topic that I’m talking about.
So, to help give some forgotten-about-books a little bit of extra time in the spotlight, I’ve put together this series titled ‘Books I Don’t Talk About’, and in each part, I’ll share with you five books that I never seem to mention.
Ready? Let’s go!
1 – “#AskGaryVee” by Gary Vaynerchuck (One entrepreneur’s take on leadership, social media, and self-awareness)
This book is an excellent example of repurposing content.
Gary Vaynerchuck hosts a feature called #AskGaryVee on his YouTube channel where people send him questions and he answers them. This book is a compilation of the best questions and answers taken from that show.
So, because of this, the book is written in a question-and-answer format and it’s a very good read for new entrepreneurs.
I’ve not spoken much about this book on my channel because it doesn’t focus on one particular topic. Rather, the book deals with questions on leadership, social media, self-awareness, and a whole host of other things. Therefore, it’s never really matched up to the subject of any of my Friday videos thus far. But it is a good book and I would recommend it.
2 – “Tools Of Titans” by Timothy Ferris (The tactics, routines, and habits of billionaires, icons, and world-class performers)
This is a fantastic book that’s, again, made up of repurposed content.
Tim Ferris has a podcast (The Tim Ferris Show) in which he interviews very famous entrepreneurs, celebrities, and mega-successful people. He’s taken the best bits of those interviews and created this book.
Again, this book does not focus on one specific area. However, it’s still a very valuable book and is one that I recommend every entrepreneur has on their bookshelf. Unfortunately, much of the most valuable information contained in the book is hidden among the interviews, making it difficult to find. Also, the sheer size of the book can be intimidating to many readers.
Personally, I prefer to go to a book that is specifically written about a particular topic. That way, I know I can find the information that I need quickly and without having to spend ages trawling through the book to find what I want. But this is still a GREAT book!
3 – “Disrupt Yourself” by Jay Samit (Master personal transformation, seize the opportunity, and thrive in the era of endless innovation)
Now, again this is a good book, although I wouldn’t say it was a great book and I wouldn’t put it in the same category as “Tools of Titans,” but at a time when everybody wants to be disruptive and start something new, this is still a good book.
Disrupt Yourself helps you to find areas in which you can create disruption.
I think one of the reasons that this book has slipped into the background for me is that it lacks practicality and actionability.
4 – “Launch” by Jeff Walker (An internet millionaire’s secret formula to sell almost anything online, build a business you love, and live the life of your dreams)
As the title suggests, this book is all about how to launch a product or service successfully. I found this book extremely useful and actionable when I first read it.
The reason why I don’t mention this book is that, I believe, the face of digital marketing is changing. Everything is currently about email addresses, remarketing, and pushing potential customers down funnels. However, I think that more people are becoming aware of this process and dislike the feeling of being herded like a sheep!
This may just be my own opinion from my own personal experience as a digital marketer, but I have a gut feeling that the way we market online is going to have an overhaul very soon.
That said, I still think that this is a good book, and you will get value from it. You can still use the techniques outlined, although you may need to be more sympathetic and savvier about how you execute them.
5 – “Broken Business” by Jose R. Hernandez (Seven steps to reform good companies gone bad)
This book is all about corporate scandals. So, why do people go rogue, why do people sometimes do things that are illegal? How does that happen?
The book explains that these scandals are a result of human nature and that businesses need to have certain processes in place to:
- prevent them from happening
- bring problems to light so that they can be dealt with quickly before they end up all over the Evening News facing criminal charges.
This is a very good book that goes over the psychology of why this stuff happens and teaches you two things:
- If you have a company that has gone bad and you are facing a corporate scandal, etc., how you can deal with that, minimize your losses, and protect your brand.
- What systems and processes you need to have in place so that your business doesn’t experience those problems.
Broken Business is totally different from everything else I’ve read and it has slipped into the background because it’s only applicable to those who have or work in large enough organizations where a corporate scandal could occur.
I didn’t get any value from the book because I’m a solo entrepreneur, therefore, a corporate scandal isn’t something I need to worry about!
Your thoughts …
Have you read any of these books? If you have, please do share what you think of them in the comments box below.
Also, if there are any books that I haven’t reviewed on my blog and that you would like me to check out, please do tell me. I’m always open to recommendations.
P.S. Here’s the next post in this series – Books I Don’t Talk About – PART 2