When I put together my Friday YouTube videos, I’m often focussing on books in a particular category that I would recommend people read.
Books that don’t fit into a specific category, or those that I do not recommend, end up slipping through the cracks and never again see the light of day.
So, I created this small 6-part video series to give some air-time to the books I don’t talk about.
If you’ve not seen the previous parts you can check them out using the links below.
But with that out of the way, let’s crack on with Part 3 of the books which I don’t really talk about.
1 – “Cadence” by Pete Williams (A tale of fast business growth)
This is a fantastic book, and one of the easiest 10/10 scores I have ever given!
Cadence is full of straight-to-the-point actionable content that’s super-easy to implement. The author teaches you through a simple-to-read story and gives you a game plan for fast business growth that will deliver effective results.
So, why haven’t I mentioned this book much on my channel? Well, simply because I haven’t done any videos on business growth (but I really should!).
Overall, this is a brilliant book, and I highly recommend that every business owner checks it out.
2 – “The Impact Equation” by Chris Brogan and Julian Smith (Are you making things happen, or are you just making noise?)
The Impact Equation teaches you how to create marketing that has a lasting impact, rather than just putting stuff out that doesn’t deliver results.
The content of the book reminds me of the quote, “50% of my marketing works, I just don’t know which 50%,” as it helps you to make sure that your marketing is effective and that it delivers the results that you want.
The actual Impact Equation is made up of Contrast, Reach, Exposure, Articulation, Trust, and Echo (C.R.E.A.T.E). The authors discuss each of those elements individually and explain how they can be used together to create marketing that makes an impact.
This is a good book that does represent good value. I think I just forgot about it! However, now I’ve moved on in my own business and reading journey, I will definitely add this book to my re-read list.
3 – “DotCom Secrets” by Russell Brunson (The underground playbook for growing your company online)
I love this book, and I gave it a great score.
In a nutshell, DotCom Secrets is all about how to create effective online sales funnels (ideally using the author’s software, ClickFunnels).
The reason I don’t talk about the book anymore (I use to mention it a lot) is because I have a gut feeling that how we market online is about to change. I, personally, dislike any company that tries to push me down an obvious sales funnel. I feel like a herded sheep and I’m fed up with aggressive re-targeting methods, cross-sells, and price drops.
..and that’s why I don’t talk about this book anymore.
…but it’s still a good book.
4 – “The Invisible Revolution” by Nicola Huelin (Join the empowered mompreneurs. Inspiration, insight, and practical advice to build a business you love.)
The Invisible Revolution is for the moms who want to work a side-hustle or start an entrepreneurial venture.
The reason I don’t talk about this book is that I, personally, didn’t like it and I didn’t give it a very good review at the time.
I found the content very weak, and I thought that the book overthinks things far too much and makes the process of starting as an entrepreneur far more complicated than it needs to be.
I think the book is far too fluffy, and it’s certainly not for those who want simple actionable content that gets straight to the point.
5 – “Don’t Sleep On It” by Kavit Haria (Turn your passion and expertise into a profitable online business)
This is a very good book that’s full of value. The (only) problem I had with this book is that it’s not clear exactly what the book is about.
According to the strapline on the book’s cover, it tells you how to create “a profitable online business.” An ‘online business’ can be anything from eCommerce, to SAAS, to blogging, to YouTubing etc. However, what the book is actually teaching you is how to create an online course and sell it.
This is a great book that tells you everything you need to know about creating, pricing, marketing, and selling an online course, and if that’s what you want to do, then I would definitely recommend that you read this book.
Your thoughts …
Have you read any of these books? If you have, please do share what you thought of them.
Also, if there are any books that I haven’t read and you think I should, then please let me know about them in the comments below.
P.S. Here’s the next post in this series – Books I Don’t Talk About – PART 4