After positively reviewing Nigel Botterill’s previous book, Botty’s Rules: 29 Success Secrets from the UK Entrepreneur Who’s Been There And Done It, I decided to pick up his second book, Build Your Business in 90 Minutes in Day, which he co-wrote with Martin Gladdish.

Overall, I’m somewhat indifferent toward this book. I enjoyed the book, but I’m not sure of its practicality.

Let me explain.

Helpful, yet useless, information

As the title suggests, the book is all about how to build your business in 90 minutes a day.

The concept is to divide your day into 90-minute chunks and spend at least one of those 90-minute segments totally focused on working ON your business and not IN it.

And that’s basically the whole book in a nutshell!

So, after reading the first few pages of the book, I pretty much had the gist of what it was about.

Bearing in mind that the book is almost 200 pages, you’d be forgiven for wondering what else it has to offer.

So, the book is essentially padded out with other things that take 90 minutes to complete, along with some examples of huge tasks that have been achieved by breaking each one down into 90-minute sessions.

Here’s an example:

“Did you know that the International Space Station travels at 17,500 mph, 220 miles above the Earth’s surface, and completes an entire orbit of the world every 90 minutes?”

Now, that’s a really interesting fact, and it fits in with the title of the book, but it’s not going to help you build your business.

In a way, I like the random facts that are included in the book, even though I find them useless. And that’s why I found this book so hard to review.

Do as I say, not as I do

Towards the end of the book, the authors share some time management skills.

They explain how valuable your time is, how to put a monetary value on your time, as well as give you some general management tips to ensure that you get the most from your time.

That part of the book I do find very useful, but, at the same time, I find it contradictory.

That’s because the authors take a few chapters of the book solely to emphasize the importance of time. However, if they remove the random 90-minute facts and some other unnecessary content in the book, I could have saved myself a lot of time reading it!


I hope that this helps to explain my predicament when reviewing this book. I enjoyed the book, but I found some of the content questionable and of no real value.

However, in saying that, the main concept of the book (to spend 90 minutes a day working ON your business and not IN your business) is an important lesson and a useful tactic to help you build and grow your business.

Have you read ‘Build Your Business in 90 Minutes Per Day?’

This review is my own personal opinion. If you have read this book, please let me know what thought of it in the comments section, and don’t forget to leave your own review in the box below. 

Roseanna x

Buy Books From Amazon

Build Your Business In 90 Minutes A Day


The whole book is about finding 90 minutes a day where you can work ON your business and not IN your business - and that's the whole gist of it! The rest of the book is padded out with examples of other things that take 90 minutes to complete, or other achievements that have been made by breaking each task down into 90-minute chunks. Although these facts are interesting, were they necessary? Overall, this is a difficult book for me to review, as I question whether it needed to be a book at all.

Product Review

Design & Layout 8
Readability 8
Quality of Information 4
Add Your Review

Your Review

Rate the product

Be the first one review on this article

What is your reaction?

Love it
Currently winging my way through life and putting most of it on the internet. This is my personal website where I share my business book reviews, my adventure tips and stories, and my general musings on life as a solo entrepreneur.

You may also like

Leave a reply

Your email address will not be published.

More in:Business