This was a difficult book for me to review.

In some respects, I loved it, but in others, I didn’t.

What “The Idea in You” is About

The book is very well-titled and does exactly what it says on the tin.

The book shows you how to find an idea, how to be creative and innovative, and how to use that idea to build a business and change your life.

The Good Bits

First and foremost, the principle of the book is about getting an idea, and within the first 50 pages, I did get an idea for a business. (I did explore this idea a bit more, but decided that it wasn’t the right fit for me. However, that does not detract from the book.)

It’s a very motivational read that fires you up as an entrepreneur, but it’s also realistic and doesn’t claim that you will have success overnight.

In other words, it prepares you for the start-up business journey. It gets you in the right mindset, prepares you for failures, and gets you ready for the challenges that inevitably will come your way. 

The book is filled with stories from other creators, detailing how they found their idea and how they made it into a successful business, together with some hints, tips, and advice for those that are coming up with new ideas and just starting out on their entrepreneurial journey.

These creator stories are valuable, but I do cover them again in the negatives section, coming up later in this post. 

Back to the positives. Another great thing about this book is that it has a very valuable resource section included at the back. There may be one or two extras that I would have added to this section, but overall, it’s pretty bang-on and up-to-date at the time of reading. 

The Not-So-Good Bits

So, going back to the creator stories …

Although I thought that some of the stories were good and they did enhance the book, there were a couple that I felt didn’t really fit in with what the book is about.

Let me explain …

People who buy this book want to find an idea. They want to be an entrepreneur, they want to start a business, and they don’t want to hang around – they want to start ASAP!

However, some of the creators who gave their stories didn’t get what I like to call the ‘entrepreneurial calling’. They didn’t go out searching for an idea to build a business around.

Instead, I feel as though many of these creators sorta fell into business. Something came along that they mulled over, and they then took small steps towards building a business.

For example, one creator stated that they knew about the product for approximately nine years before they launched the business. During that time, they were simply tinkering with the business and the product as a side project.

If someone had the ‘entrepreneurial calling’ and wanted to start a business, they wouldn’t have waited for nine years before launching it! They would have got on with it and moved the business forward. These are the type of people that the book is aimed at. Therefore, I didn’t feel that some of the stories fitted in with the overall message of the book. 

Another negative for me was that, as I was reading this book, my eyes started to skim the pages instead of reading every word. That tends to happen what I’m not finding anything new or interesting to read about.

That might be because I started my first business when I was 19 years old, (I’m nearly 30 now), so for the last ten years, I have been setting up different businesses, had multiple failures, been picking myself back up, been motivating myself, and trying to learn more.

Therefore, a lot of the information that is in this book I have read or heard before.

However, if you are a person who’s new to the world of entrepreneurship and personal development, then all this information will be new to you, and, therefore, it’s going to be a lot more interesting. So, hopefully, you won’t end up skim-reading parts of the book as I did.

My overall thoughts 

Hopefully, you can see why I am in a bit of a predicament about how to rate and review this book.

I love the design, the title, and the way the book looks. The book was easy to read and contained valuable info for new entrepreneurs. However, I didn’t find anything particularly exciting or ground-breaking in the book’s content.

The concepts in the book are very common in the personal development world, so I didn’t really learn anything new.

However, the book does promise that you are going to find an idea, and I did find an idea.

Whether this is a good book or a bad book will ultimately depend on who you are and where you are in your entrepreneurial journey.

If you are right at the beginning of your business adventure, this book will be a very valuable read for you.

However, if you’ve been playing in this arena for a long time, then you’ve probably heard everything that’s in here already, and I’d recommend that you give this book a miss.

Have you read this book?

This book review is my personal opinion and experience of “The Idea in You.”

If you’ve read this book, share your thoughts in the comments section, and don’t forget to leave your own review in the box below. 

Roseanna x 

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The Idea in You


If you are ready to take your first steps into the world of entrepreneurship but you are not sure of what you want to do or how you're going to do it, then this book will be a valuable read for you. BUT (and this is a big but) if you have been studying entrepreneurship and personal development for some time, then this may not be the book for you as you probably would have already heard of all the principals and teachings. Overall, the value that you get out of this book will greatly depend on where you are in your own personal development and learning journey.

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Currently winging my way through life and putting most of it on the internet. This is my personal website where I share my business book reviews, my adventure tips and stories, and my general musings on life as a solo entrepreneur.

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