Business

The Impact Equation by Chris Brogan and Julien Smith


What is The Impact Equation about?

The Impact Equation helps to teach you how to build a brand online.

In the introduction, the authors mention that they’re not interested in likes, followers, or share counts. Instead, they’re more interested in teaching you how to build a connection with your audience.

It teaches you how to stand out and how to, well, make an impact. 

The whole book is based on one equation which is:

IMPACT = C x ( R + E + A + T + E )

All together it spells the word ‘CREATE’ and each letter represents a different section in the book.

C = Contrast
R = Reach
E = Exposure
A = Articulation
T = Trust
E = Echo

Each chapter of the book is focused on going through each aspect of the equation. 

My thoughts on The Impact Equation

I really want to love this book and give it a top review, sadly I feel as though I can’t.

It is packed full of valuable content but I dislike the way that it has been put together and handed to the reader.

Possibly because I feel as though it lacks actionable content. It doesn’t have a step-by-step guide or a set method to follow (aside from the equation) so you are at a loss as to what to do with the information that you are handed.

You would also assume that the authors went through the above equation in chronological order, starting with the C. But they don’t. Instead, they go through the equation in a completely different order, and, honestly, it freaks me out and makes it a little more confusing. 

Overall

It’s obvious by reading the book that Chris and Julien know their stuff. There is so much great content inside and lots of quality information.

But sadly, even though I want to give it top marks, I’m not going to be able to.

Yes, it’s easy to read and there are some nice quirky comments along the way to help keep you entertained, but the practicality of the book is where it’s lacking.

The authors have given us the theory of The Impact Equation, but in order for me to score this book a 10/10 I needed some easy-to-follow actionable advice.

Have you read “The Impact Equation”?

This book review is my personal opinion and experience of “The Impact Equation.”

If you’ve read this book, share your thoughts in the comments section, and don’t forget to leave your own review in the box below. 

Roseanna x

The Impact Equation

6.7

It’s obvious by reading The Impact Equation that Chris and Julien know their stuff. There is so much great content inside and lots of quality information. Yes, it’s easy to read and there are some nice quirky comments along the way to help keep you entertained, but the practicality of the book is where it’s lacking.

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Roseanna
Currently winging my way through life and putting most of it on the internet. This is my personal website where I share my business book reviews, my adventure tips and stories, and my general musings on life as a solo entrepreneur.

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