If you struggle to find the time to sit and read, audiobooks could be your solution.
Instead of having to carve an hour out of your daily schedule, you can digest audiobooks whilst still doing other things.
You can listen when you’re in the car, you can listen during your daily workout, or, like me, you can listen when you’re walking your dog.
But just like choosing a good physical business book, there is also a knack to choosing a good business audiobook.
So, in this blog post, I’m going to share with you my 6 top tips to help you select an awesome audiobook in the categories of business, personal development, entrepreneurship, and marketing.
Tip #1 – Choose your topic first
It’s vital that you have a clear idea in your mind as to what you want to get out of the book before you begin shopping.
This is an essential tip, otherwise, you run the risk of listening to a lot of generic books that probably won’t contain the depth of value that you are looking for.
So, decide what you want to learn (be as specific as you can) and then go and search for audiobooks on that subject.
Tip #2 – Is the topic suitable for audio?
Now that you’ve decided on the subject matter you want from the book, you’ll need to consider whether that topic lends itself to audio format.
If it’s a topic that contains very heavy business content with a lot of statistics and hard-hitting information, this can sometimes be difficult to digest as an audiobook. In these cases, it may be best to read the book in the physical format as something that is vert fact-dense can be a little “dry” to listen to.
Personally, I find that books that have some form a narrative to them work much better as audio. It’s a lot easier to stay engaged and to digest lessons that are woven into a story.
Although in saying that, a lot depends on how you learn best as an individual. Some people can listen to anything and retain the information easily, regardless of what it is or how it is structured. If this is you, then any audiobook should suffice.
Tip #3 – Check the date
Before you make your purchase, always check the date that the physical book was published – not the date that the audiobook was recorded.
Usually, the printed version of the book is released first. So, for example, the book may have first been published and copyrighted in 2015. However, audiobooks are not always recorded in the same year. I have listened to some audiobooks that have been recorded several years after. Following on with our original example, the same book might not have been transformed into an audiobook until 2017.
Therefore, it’s important that you don’t confuse the audiobook recording date with the date the content was originally published.
In the case of business and personal development, much of the information contained in the book is most likely going to be evergreen. However, some subjects, such as digital marketing techniques and technology, have a relatively short shelf life and tend to go out of date very quickly.
So, consider whether the subject matter is still likely to be relevant and check the date of publication (not the date of recording).
Tip #4 – Check the reviews
A great thing about using Amazon Audible is that the reviews left by other listeners are broken down into three categories; performance, story, and overall.
Reviews are extremely useful, as they very often help you to decide whether the audiobook is worth listening to, and they sometimes share a small insight into what the book is about.
However, you should always take reviews with a pinch of salt, as what one person enjoys may not be to your taste and vice versa.
Tip #5 – Listen to an audio sample
When you search for books on Amazon Audible, you’ll be offered the option to listen to a small snippet from the book.
This is usually approx 3-5min of audio content which you can access by clicking the ‘play’ button underneath the cover photo of the audiobook.
That’s a great feature as it gives you a chance to check out the quality of the narration. Narration can make or break an audiobook, so I strongly advise you to listen to the sample clips before making a purchase, especially if the book is a very long one.
For example, if the audiobook is 12 hours in duration, you must enjoy listening to the narrator’s voice. He or she must be pleasant and clear to listen to, the content must be easy to understand, and you must be able to retain the information that’s given.
Tip #6 – You can return audiobooks
This is probably the most useful tip of them all!
…and one that’s not as well-known.
If you purchase an Amazon Audible audiobook and discover that you don’t like it, you can return it and swap it for another one.
So, even if you did follow all of my tips and you still got stuck with an audiobook that doesn’t do it for you, there’s no need to worry, just grab yourself another.
My final bonus tip for you is that, if you are already a member of Audible (if not, you can get access to a free trial here), you should go and check out the Daily Deals.
Go to your Audible dashboard, and you will see a Daily Deals section.
Each day, Amazon chooses an audiobook and offers it for purchase at a greatly reduced cost of around £1 to £2.
It can be a bit hit and miss, as not every book offered will be what you’re looking for. However, it’s well worth taking a look each day to see what’s on offer. I have managed to pick up a few curve-balls from this section that have been well worth my time.
Done and dusted!
That about wraps up all the tips I have for choosing a good business audiobook via Amazon Audible.
If you think I have missed anything, please let me know in the comments below.