You all know that I am a big fan of implementation. By that I mean, putting into practice what you’ve read.
But in a turn of events, I don’t believe that you should implement everything.
Is that contradictory? Yes, it is.
Read on to find out what I mean.
Knowing and not doing …
You can read all the advice in self-help, personal development, and business books, and you can learn all the theory that they contain. But what’s the use of that if you don’t put into action what you’ve read?
You will get ZERO value from what you have learned unless you put it into practice.
As the saying goes, “Knowing and not doing is the same as not knowing.”
BUT…should you implement everything that you read?
No, I don’t believe that you should implement everything. You should only implement some of what you’ve learned.
So, to help you decided what you should be implementing and what you shouldn’t, here are three crucial points you must first consider.
Before you implement something that you’ve read about in a blog post, article, book, or even a poster on the underground, find out when it was written.
Now, some entrepreneurship and personal development information is evergreen and remain relevant, no matter when they were written, whereas others quickly become outdated.
For example, some technical aspects relating to a business may be outdated within a few years or even months. If you read something about SEO techniques, it’s highly likely that advice could be out-of-date even if it was only written a year ago. That’s because the topic of SEO is constantly changing and Google’s best practices are forever being updated.
So, before you go ahead and implement anything, check the date of the source, especially those with regards to digital marketing and fast-moving industries.
2. Is it true?
Secondly, you need to know whether the information that you’re about to implement is actually true.
Ask yourself, does the author, company, blogger, etc. provide you with any evidence to back up their advice. That evidence could come in the form of scientific research, reliable news sources, etc.
When you’re surfing sites such as Facebook, you’re aware of the “fake news” posts along with those that have been twisted to create clickbait. The same applies to books, especially now that self-publishing is so popular and easy to do.
I’ve self-published 12 books myself, and I always carry out lots of research to make sure that the advice and information I give my readers is true and as accurate as possible at the time of publishing, but it would be super easy to create a book full of false and misleading information.
So, the bottom line is to make sure that what you’re reading comes from a credible source and is, in fact, true.
3. Does it fit?
Finally, think carefully about the advice that you’re reading in books, blog posts, YouTube videos, etc.
- If the book is a personal development book, does the advice given fit with you as a person?
- If the book is a business read, does the advice they’re giving fit in with your brand and company?
This is important, because, although the advice you’re being given may be current and it might be true, it may not be congruent with you or your business. Sending the wrong message to your customers or getting the tonality miles away from where you want it to be could be disastrous.
On a personal level, remember that what might be perfectly doable for one person could be impossible for another because of their other commitments. For example, if you have children it would be impossible for you to implement the daily routine and habits of a single person with no children. Instead, take out the bits that will work for you and leave the rest behind.
Before you implement anything, make sure that the ethos of the advice or instructions is the right fit for your company or for you personally. You don’t have to implement everything!
How to find stuff worth implementing
Before you start reading tonnes of books and implementing every bit of advice that you come across, take time out to reflect on exactly what it is that you want to achieve.
Think about how you can be the best version of yourself possible, and then look at what you need to do to achieve that.
The same principle applies to your business. Consider where your company is at now and think about where you want it to be in the future in terms of development, teams, what kind of relationship you want to have with your customers, how you want your brand to be portrayed, and what kind of image you want your business to have.
Then you can formulate a plan by using select information from the books you’ve read that will help you tick those boxes.
TIP – Look out for golden nuggets
If you read many books around the same subject, for example, on personal development, you’ll notice that some principles appear in every book. Those are golden nuggets of information that are well worth taking note of and implementing.
Because they are included in all sources, it means that they are key pieces of information and therefore not to be brushed aside.
It’s impossible for you to implement everything that you read or listen to. If you did that, you’d finish up with a confusing mess of overlapping advice and instructions.
Before you begin implementing what you’ve learned, make sure that it’s up-to-date, factual, and fits with your personal ethos or with that of your company.
I recommend that you read plenty of books around one subject, and then pick out the information that’s relevant to you and leave behind what isn’t.
If you have any thoughts on what I’ve discussed with you in this blog, I’d love to hear them!
Share your ideas with me in the comments box below. I do read all comments and aim to get back to each one. 🙂