Recently, I published a post that highlighted books I believe to be over-rated. You can check that post out here.
So, to balance the scales, in this post I’ll be taking a look at books that I believe are under-rated.
These are books that I have enjoyed reading, got lots of value from them, and yet fail to see them being mentioned in the business book community. For some unknown reason, other book bloggers and bookstagrammers just don’t seem to talk about them and they have, sadly, slipped under the radar.
Well, not anymore! He’s my opportunity to shine a light on these wonderful books and draw your attention to them.
I’m not going to go into too much detail about each book in this post, but I will provide you with links to my full individual reviews should you want some more information.
Ready? Let’s go!
“Content Machine” by Dan Norris (Use content marketing to build a seven-figure business with zero advertising)
I got so much value out of this book!
This book has helped me grow one of my other online businesses, increasing my passive income streams at the same time. Thanks to the advice in this book, I’m able to see a return on my investment every single month.
So, for anyone who is a blogger or who is looking to use content marketing, I highly recommend that you check this one out!
The book is very simple, well-written, and straight to the point. Also, the author is very realistic in his overview of how content marketing works and doesn’t claim for it to be a silver-bullet or something that can be achieved over-night, but in the long-term, it’s more than worth the effort.
“Will it Make the Boat Go Faster?” by Ben Hunt-Davis and Harriet Beveridge
This is the story of an eight-man UK rowing team and their journey to winning Olympic gold in the Sydney Olympics in 2000.
The book shares the successful strategies of the team and explains how you can implement those methods into your everyday life.
This is one of the best personal development books I have ever read!
Not only does it keep you engaged and entertained with the story of the team’s journey, recalling the setbacks and how they overcame adversity, but it also includes practical sections a the end of each chapter making it very simple for you to implement the team’s tactics.
I highly recommend this book! …and yet, hardly anyone has ever heard of it. The mind boggles!
“OMG” (Observations by Marketing Greats), “OMG Strikes Back,” and “Celebrity Service” (Discover the gap in your service that you never knew existed.) all by Geoff Ramm
All these books are by the same author, Geoff Ramm.
I love the way that these books are put together. They are extremely engaging, and they make you think differently about how you market your business, how you position your business, and how you treat your customers.
If you watch the video I made at the top of this post, you will see that all the books contain a lot of photographs and real-life practical examples which helps to make them extremely engaging for the reader.
If your work involves anything to do with marketing or customer service, I highly recommend that you check out these books. If nothing else, these reads will fill you with plenty of creative ideas to help you take it to the next level.
New York Times Best Sellers, but still not talked about enough!
I did wonder whether I should put the next three books into this list because the following publications have all been New York Times Best Sellers!
Now, if they’ve been on a popular and world-known best-seller list, such as the New York Times, you could argue that these books are anything but under-rated.
However, even though they all reached that prestigious status, I still don’t hear about them enough from other book influencers and committed readers.
So, here we go!
“Make Your Bed” by William H. McRaven (The little things that can change your life and maybe the world.)
I absolutely adore this book! It really holds a special place in my heart.
This book is packed with lessons and short stories about the author and his journey to becoming a Navy Seal and, later on, an Admiral.
Make Your Bed doubles up as a fantastic children’s book as well as an adult read. The book is packed with lots of valuable life lessons to prepare kids for life’s experiences and to help them be the best that they can be.
It’s a fantastic personal development book that anyone can get value from.
“Contagious” by Jonah Berger (How to build word of mouth in a digital age.)
This book is all about how you take an idea and make it spread. In other words, how does that idea become contagious?
The book contains a super-simple, step-by-step process that is extremely effective in building ‘word-of-mouth’.
Although I have seen the book around a little bit, I don’t believe it has received anything like the exposure I think this book is worth. It’s a 10/10 read for sure!
“Switch” by Chip and Dan Heath (How to change things when change is hard.)
Although I hate the cover design of this book (I think it has been updated since), I was pleasantly surprised by the contents! That just goes to show you should never judge a book by its cover! (Although, I almost always do!)
I really enjoyed the lessons the authors taught in this book, and I haven’t read anything similar to this book since.
Switch is all about how to make changes. It covers how to make personal changes, but where this book really comes into its own is where it discusses how to create change amongst a group of people.
For example, think of a toxic company culture that needs to be changed if the company is to grow and thrive. That is a very challenging change to make. This book covers a simple thought-process that helps you devise a plan of action in order to implement an effective and positive cultural change within that company.
The thought-process that the authors use is very simple. They describe a man, an elephant, and a track. Basically, you want to be the man who gets onto the elephant, and you also want the elephant to follow the track. In other words, you want to make it as easy as possible for everyone in that organization to move forward in the same direction.
It’s a very nice visual concept that does stick in your mind. (I read this book over 3 years ago and can still remember it!)
“Thirst” by Scott Harrison
This is the story of Scott Harrison, who changed his life dramatically. He went from being a binge-drinking, drug-taking, nightclub promoter, to founding and growing a charity.
This is a very moving book; one moment I was crying and the next moment I had feelings of elation.
And yet, not many people seem to have heard of this book, and I don’t understand why. I highly recommend that you read it.
What books do you think are under-rated?
There you have my list of under-rated books. I’d love to get your thoughts on the books that I have chosen, so please let me know in the comments below if you agree or disagree with any of my choices.
Also, if you’ve read any books which you think have been under-rated and should be added to the list, share with us below.