live the dream or kill the dream achieveing goals roseanna sunley

We all have a dream or a goal.

It’s so clear in our heads that we can see every detail. We know what it looks like, what it feels and smells like, and it’s just, *sigh*, perfect!

As we move through life, you would think we would try to move closer to our goals; we would execute on our game plan so we could achieve and experience our dreams in all their multi-colored glory.

But often, we don’t, and our dream stays exactly that – a dream.

So, the question is, why aren’t we executing on our dreams and goals?

Here’s my theory…

False excuses

After reading my introduction, I bet you have numerous “reasons” why achieving your life goal simply isn’t possible.

Reasons such as;

  • I’m too old/young
  • I’d haven’t got the money
  • I haven’t got the time
  • It’s not the right time to do it now, I’ll do it later
  • and so on…

But those are not the real reasons why. Heck, they’re not even reasons, they’re excuses!

Here’s the real reason why you are not executing on your dreams.

The fear of achieveing

We don’t pursue our dreams because subconsciously we fear that they might not live up to our expectations, and then our dream is no more.

Have you ever heard the saying that you should never meet your celebrity crush or your childhood hero?

Well, this is because they often don’t live up to the seemly perfect image that we carry around in our heads. Instead, we meet them and are disappointed that they’re not who we thought they were, and more often than not, they’re just pretty average. This pops our idealistic bubbles.

The same works with dreams and goals.

You may have a goal to earn a six-figure salary. You’ll picture what your life will be like once you reach this high-income status; you will have zero stress, live in a nice house, drive a nice car, eat in fancy restaurants, and not worry about the day-to-day struggles. Life would be so easy.

The problem is that when you achieve this financial goal, you quickly learn that your perfect life doesn’t suddenly miraculously materialize just because you became a six-figure earner.

Your dream, which you have been working towards for so long, has been shattered. Poof! Gone up in smoke. Whatever description you would prefer.

You’re suddenly left without a purpose. Without something to work towards and without a reason to get up in the morning.

So, you put off executing on your dream/goal and, instead, provide yourself with a list of excuses in the fear of it not living up to your expectations.

A simpler example is having a crush on someone but being too afraid to ask them out on a date because if you ask you may be rejected. Whereas if you never ask them out, then you can forever hold on to the possibility that they might say yes and the dream stays alive.

Live your dream or kill your dream

If we never strive for anything, then we will never achieve anything.

So, the goal is to either live your dream or kill your dream.

Do not hold onto it for years on end without taking any meaningful steps towards it.

Go after your dream as though you were on fire. With every particle of passion that you possess. When you reach your goal (and you will if you use every particle) you will either be living your dreams or you would have killed it.

Hopefully, it would have been the former, but if it’s the latter, if your dream didn’t quite meet your expectations and your left wanting a bit more, then now is the exciting time to make a new dream and a new goal to chase after.

How exciting!

And again, you repeat that process, so get your passion particles ready!

My experience

This might seem like a bit of a bullshit blog post, so here’s a personal experience of mine that might help to drive this concept home.

One year (2019 I think it was) I dedicated all of my time focusing on the Christmas sales period. Every move I made throughout the year was geared towards maximizing sales and profit over the busiest selling period of the year.

I saved up thousands of pounds to put towards advertising, had my products lines up, and my game plan laid out.

I was going to RAKE IN THE CASH over the holiday! So much so that I was already spending the money in my head. I was fantasizing about what I would do, where I would go, how I would celebrate etc.

Then October came….and I was scared!!

So scared, in fact, that I was ready to bail on my game plan.

I had everything riding on the next two months’ worth of sales. If it all went up in smoke and didn’t perform the way I wanted it to, I would have been at a loss for the following year and unable to live out the rest of my fantasy without the money that I never made. Plus, I would have effectively flushed my savings down the toilet if it didn’t work. 

I had to make the conscious decision that I was going to ‘live the dream or kill the dream’. So, I pressed the go button and went for it!

Thankfully, I was able to do the former, but the outcome here is not the point.

The point is that when the time comes, no matter how long we have dreamed about it, how long we have preapred and planned for, or how much we want it, we can be the ones that hold ourselves back.

We climb all the way to the top of the mountain and then talk ourselves out of taking that final jump. Yes, there’s a risk that if you jump you could fall, crash, and burn, but unless you jump, you’ll never know if you can fly.

What’s the message here?

The message is that you should stoke the fire of your passion particles and go after your dream.

Just jump!

…and if you fall, dust yourself off, fire up those particles, and go again.

Eventually, you will fly.

Remember, you need to live the dream or kill the dream. Regardless of the outcome, it’s still a success and it will still move your forward.

The only failure is failure to execute. Sitting and hoping will not get you anywhere.

Roseanna x

P.S. Okay, so I should point out (like a small disclaimer) that you may not ever fly. Maybe you’re a flightless bird – think more ostrich than eagle – but that shouldn’t stop you from chasing what you want. Otherwise, what’s the point?

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Currently winging my way through life and putting most of it on the internet. This is my personal website where I share my business book reviews, my adventure tips and stories, and my general musings on life as a solo entrepreneur.

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