6 Ways You Can Make Money From Blogging
We’ve all heard the story, someone starts up a website and the next thing you know their earning a 6-figure income whilst relaxing on a beach in the Caribbean and drinking from a coconut.
I know, crazy right?
But the truth is, this does happen.
I can guarantee that it’s probably not as quickly as my first sentence led you to believe. It’s far from a ‘get-rich-quick scheme’, but it is more than possible to make money from blogging.
…and not just a few pennies on the side. If you work hard enough, you can earn a full-time wage from blogging. And if you work super-frigging hard (and throw in a bit of luck) you can earn a six-figure income from blogging.
Yes, you read that correctly – a six-figure income!
I’m not saying it’s easy and that everyone will get to that level of earning, but there are people out there right now that are earning tens-of-thousands of dollars every month from their blogs.
Basically…(and the following sentence is in bold for a reason)
By building an audience, you can create an income.
Where attention goes, money flows.
Stick that sentence on the fridge because that is there is the key to making money from blogging.
Blogging is becoming the chosen option for more and more people because it gives total freedom. You can work from anywhere in the world, and you need nothing more than a laptop and a wi-fi connection.
Here’s how you can do it.
What is blogging?
The term ‘blog’ is used to describe a personal website that is updated on an ongoing basis. It’s a personal journal or diary where you can share your thoughts and passions and write about anything that you like.
The aim of the game
If your end goal is to monetize your blog and to create an income from it, then you need to tattoo these following three words onto your brain.
Content is king.
You must create content that has value and that is useful to your readers.
Gone are the days where you can just write solely about yourself – yes, you can include your own personal stories into your posts, but at the end, your reader must feel as though they have received value or, at the very least, an answer to their question.
Focus on creating useful content, building up your reader base and engaging with your audience.
Once you have an audience and regular readers and visitors to your website then can you start to make money blogging.
Where does the money come from?
As a blogger, you should aim to have multiple income streams – that’s rule number 2. ( ‘Content is king’ is rule number 1.)
If you visit the websites of other bloggers, some of these income streams will be very obvious, and others will be hardly noticeable.
Here’s a list of the most common ways that bloggers are making money from their websites, and ways in which you can too.
1) Google Adsense
As described by Google, ‘Adsense is a free, simple way to earn money by placing ads on your website.’
This is usually the first place bloggers turn to when looking to monetize their site. It is one of the easiest ways to make a passive income – and you can’t get a more trusted source than Google!
You give Google the permission to place ads on our website, and you get paid for both views and clicks.
It’s not the most lucrative way to make money from your website as you only get paid pennies for clicks and views – but those pennies do add up!
2) Sell advertising space direct
As well as Google Adsense, you also have the option of selling advertising space directly to advertisers for a fixed fee per month.
The fee will vary depending on the advertiser and how much targeted traffic your blog is receiving each month.
The quantity and quality of your traffic will play a big part in what you can charge companies for prime advertising space. If you have a high number of visitors with a good engagement rate then you can charge hundreds of dollars to place a link and a logo on your webpage and to forget about it for a month.
3) Affiliate marketing
Affiliate marketing is when you promote and link to a product that is for sale on another website. If someone clicks on that link and ends up buying the product, then you will earn a commission for that sale.
There’s a lot more to it than that, but that gives you the general gist of it.
Commissions will vary greatly, but they can be anywhere from a few pounds to thousands of pounds plus, depending on your audience and what you are promoting.
Affiliate marketing is one of the most common types of income streams for bloggers – it can also be one of the most profitable.
4) Sell your own products
Often you will see bloggers create their own products, and I highly recommend that you do too.
The most common products being ebooks and online courses. Because these are available online, the profit margins will be very high as they have little to zero productions costs.
Although these products can take a lot of time for you to put together initially, you only have to do them once. You can then sell them over and over again, creating a passive income stream.
Other options which are becoming more and more popular are memberships and continuity programmes. This is where customers pay an ongoing subscription for access to premium content, coaching, a community area or some other kind of service. This helps provide you with an ongoing residual income each month.
Once you have built a brand, you have the additional option of branching out and creating a line of merchandise. This includes things like t-shirts, bags, make-up etc. Although very few bloggers do this, it is still an option.
5) Sell your services
Another common way for you to make money is by selling your time in order to complete a range of services. This may include speaking, coaching, consulting, design, copywriting, or any other freelance services that you’re able to do.
As you build your blog, you will become a trusted expert in your field. Therefore, people will feel more comfortable to come to you for your help rather than someone they know nothing about.
6) Run events
Although this is something that most bloggers do not do, there are a few that make money from running different types of events. It’s probably not going to be your main source of income to start with, but something that you may want to keep in the back of your head for the future.
Events can include huge conferences, smaller meet-ups, or online events. You make your money through ticket sales and event sponsors.
As you can see there are numerous ways for you to cash in and monetize all the hard work that you put into your blog.
But remember, the first key to the puzzle is creating content that is valuable to your readers and to focus on building a loyal following.
Without great content and an engaged audience, your blog is worth $0.00.
Are there any other ways in which you monetise your blog? Let me know in the comments below.